5 Companies with Great Branding
Branding is a key component of building your company image and customer loyalty. Here are five companies who have taken branding to another level.
1 – Apple
Not surprising to anyone, one of the companies with the best branding is Apple. What makes them so great? A simple logo that represents the simplicity of the company and its products. Their branding defines them as a company; always on the forefront of technology, coming out with better and more innovative products each time.
2 – Lyft
Lyft does a great job of offering promotions and distancing itself from its competitor. In fact, Lyft was the company of choice for a lot of the marches and rallies that took place because of its inclusive and respect for all image.
3 – NIKE
NIKE is a company whose branding has stood the test of time. Everyone knows their logo, that simple swoosh, and their slogan ‘Just do it.’ They have continued to be a brand that promotes quality and a diverse array of sporting good products while also sharing stories and building experiences. They highlight athletes of all shapes and sizes, and more so the potential in everyone.
4 – AirBnB
AirBnB’s brand is simple: they are all about the customer. They don’t own anything, they simply provide a platform for people to advertise their homes and for consumers to find a place to stay. They are known for great customer service, reasonable prices, and for being a great alternative to hotels. Their logo even breaks down to: People, Place, Love, and AirBnB.
5 – Patagonia
Patagonia is a company whose environmentally friendly branding has put them at the forefront of the green movement. They continue to make themselves known as a company with respect for the outdoors and family with their boycotting of black Friday shopping. Their brand is eco friendly with durable products.
To build a brand takes time. It takes building community and nurturing a culture. Branding is more than your logo and your message, it’s the lifestyle and experiences you share to build a network of like-minded individuals.