Persistence Through The Resistance

This blog talks about the general struggles of business and overcoming the obstacles. Written by John Nguyen, Founder and Chief Creative Officer of Open Design. The general goal of every business is to grow, but how can you grow if you can’t handle the growth? With every new level your business reaches, there are new […]

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We’re Hiring

Preface: sometimes we write about topics in digital marketing – other times we talk about the trials and tribulations of owning a small business. This post is the latter. I’ve been trying to write this post for over a week now. We’ve been overwhelmed with work lately and are still behind on projects. In the […]

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How To Run Successful Facebook Ad Campaigns

As a digital marketing company, Open Design focuses on a few turnkey solutions to maximize the financial and temporal efforts of our clients. These key concentrations of our company are Facebook Advertising, Websites, and Marketing Consulting. To that end, I wanted to focus this post on running an efficient and successful Facebook Advertising campaign. There’s […]

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Loading A Website Fast

When we first started designing and developing websites, we used themes that had a lot of pre-built tools to construct websites. It was easy to construct our design because we already had the blocks assembled. If you’re not familiar with website themes, it’s basically like assembling custom Ikea furniture. You can choose the different legs […]

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Selling Creativity

Recently I spoke with a client of ours about creativity. He said to us: “It’s very hard to find a good creative that can do what you do.” Being part of a company that delivers one-of-a-kind products through creative designs seems like a normal thing when you founded the company. Though I’ve only been in […]

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When You Don’t Know What To Write You Think

I sat down this week and had no idea what ‘topic’ to write. Should I talk about website security? It’s important, but it’s not really that exciting (I’ll save that one for later). Should I talk about a client update and what we’ve done for them? Probably, but we’re going to be publishing Case Studies […]

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Should You Take A Stand With Your Brand?

SNL has been notorious for creating the quickest and wittiest parodies of hot topics in today’s society. The video shown above was a skit put on post-SuperBowl LI to demonstrate the various brands and their approaches towards politically wavering topics. The overall concept played out by the two marketing teams and Cheeto executives is very […]

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A Series Of Blocks

Designing a website basically comes down to arranging a series of blocks. Does this block go here? Are you really sure that you want to put a red block there? There is a lot of nuance that happens behind these blocks, but every website is just a stack of blocks at its core. This simple […]

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YouTube Demonetization Controversy

It’s been a controversial month for YouTube. If you haven’t heard, earlier this month people started saying the words ‘YouTube’ and ‘demonetizing’ in the same sentence. In 2012, YouTube started using an algorithm to monetize videos based on specific guidelines, aka was the video advertiser friendly. If it wasn’t deemed advertiser friendly, the video was […]

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New Instagram Rage

Instagram is all the rage these days. In fact, we’d put it in the top two social media platforms. But why? Is it just hype? Instagram focuses on the image. Initially, users were only able to post pictures, but Instagram has since enabled video posts as well. People aren’t writing blogs on Instagram; posts aren’t long. Rather, […]

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