3 Simple Ways To Boost Your Brand
We have all experienced the “eureka” moment when this amazing idea pops into mind.
Motivation surges, creativity flows and you are literally unstoppable.
But then you start your company and what next? Did you plan correctly with everything?
These are a few things to consider…
- Your Logo – Portray your company’s vision in a unique way; whether it’s an icon or a logotype, let your name be seen and allow it to mature so that your audience will recognize you every time they see your logo. It’s kind of like your very own personalized stamp on everything you do.
- Company Website – In today’s day and age, everything is digitized, online, or what have you. Make sure you have a website to showcase your services, allow others to learn about you and most importantly create the opportunity for your audience (and potential clients) to reach you.
- Social Media – This is literally taking over the internet. Social Media will always help as long as you stay active in it. Your audience needs a way to stay connected with you and this is the best possible way. I could talk for days on social media but the concept is simple: offer the communication channel to your community and interact, share and collaborate with them. It also helps boost SEO J
I’ve learned the best way to market YOU is to just be yourself. There are many avenues out there that allow you to “automate” everything… NO. Please, please, please do not become a robot. That is the last thing your clients want to experience from your company. You have to build a culture around your brand and embrace it.
Overall, make sure your idea starts with a clean foundation so your company can grow on that foundation. Your audience wants to see you, recognize you, interact with you, communicate with you and most importantly feel like they are a part of you.
Don’t change so people will like you. Be yourself and the right people will love the real you.