Effective Marketing: Look up from your Phone

In the marketing industry, the world is our canvas. Creativity flows through the streets of big cities such as New York City and Washington D.C. as we are surrounded by billboards, posters, and flyers galore. You may even notice them when you take a brief second to look up from your phone.

Too often we become mesmerized with what is going on in the social media world and forget to look around and see how marketing truly started. While it is true that the internet and social media are taking over how businesses market their product, We are going to remind you of the original methods of marketing that are still very, very effective today.

Flyers

One of the main reasons flyers are still so popular in marketing is they are cost effective and simple to create. They carry the right amount of information and a graphic that will catch the consumer’s eye the second they glance at it.

Another reason flyers are still so effective is people have direct access to the information on the spot. At Open Design, we create flyers to promote events and services for many of our clients. Next time you are in the city or walking around campus, take a quick look away from your phone and admire the creativity that is used to design this effective marketing tool.

Direct Mailers

Every household in America receives mail whether it is a bill, a letter or yes, even an advertisement for a small business. For small businesses, sending out direct mailers can be cost-effective and easy to create. Like a flyer, a direct mailer gives the consumer the right amount of information and contains a graphic. Direct mailers are perfect for promoting a sale and come in all shapes and sizes.

The biggest positive that comes with using a mailer is it is personal to the consumer. If you decide to go the direct mailer route, know that it is a trustworthy method and it will get looked at and noticed.

Word of Mouth

How many of you reading this would rather post to Facebook and Instagram in hopes it gets shared instead of going out and promoting your business face to face?

One of the biggest issues that small businesses face is not wanting to go out and do the “dirty” work. With the evolution of technology and social media, businesses are content with staying behind the computer screen to do business.

While social media has been proven to do wonders in the marketing world, consumers still seek a personal relationship with the business they support. Get to know your customers by name, find out a little about them and continue to grow your relationship. In turn, your reputation will become more and more positive within the community. The best perk of word of mouth… It’s FREE!

At Open Design we use every method of marketing from word of mouth to social media and they all work. You need to come up with a strategy and decide which tool will work best for you and your business. If you want to sit down and strategize with our team, contact us at scale@opndsn.com.