In daily life, people tend to stray from emotions – having them or inspiring them in others. We are taught to avoid emotions as they make us weaker. However, the reality is that people are driven on every level by emotions, whether they realize it or not.
In marketing, emotion is essential. The best way to get through to people is through their emotions. When you are marketing a product or service, understanding your target client will help you figure out what emotions to market to. A stay at home mom who struggles to keep a home spotless, will relate to an add that mentions exhaustion, hard work, and the importance of spending time with the kids.
Remember, it’s all about the emotions.