How Important is a Mobile-Friendly Website?

How Important is a Mobile-Friendly Website?

In today’s world where everyone has a smartphone (~266M in US, Statista), having a mobile friendly website is incredibly important.

 

Picture this: you are a company that specializes in fixing air conditioning units and it is a hot and humid day in August. Jane’s air conditioner broke and she is outside looking at it, desperately Googling to see if she can fix it. Your site has an FAQ about broken air conditioners and she is able to pull up your site, navigate it easily on her phone and click the Call Us button, putting her in contact with you.

 

If your site was not mobile friendly, she would have had to go back inside, find a computer and then try to pull up the information. Chances are, she would just go to the next website in her search results list and they would get her business.

 

When so much of our lives take place on our phones, having a mobile-friendly website is not just a good idea, it is a necessity.

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