How To Build A Social Media Campaign
So you want to build a social media campaign? No problem.
We’re going to give you 5 Easy Steps To Build A Social Media Campaign! In this basic social media campaign guide, we’ll cover the big picture to help you get started as quickly and efficiently as possible. You won’t have to worry about what you’re posting next week or what’s coming out on your social media tomorrow or the next day… it will all be organized and planned ahead. Let’s get started.
1. Set Up Your Marketing Calendar
The first thing we like to do when setting up a social media campaign is to set up a marketing calendar. We do this by listing out the events, promotions, seasonal sales, holidays, etc. for the next few months (we typically plan ahead at least 3 to 6 months). This will help you get organized with what’s going to happen and when it’s going to happen so you can plan to promote and inform your audience appropriately.
2. Plot Your Events, Promotions, etc.
The second step in creating this social media campaign is to actually put your list onto the calendar. This will give you a good visual of where you have gaps in your campaign. Don’t worry if your calendar looks empty now, there will be plenty of ways to fill it up later!
3. Plan Your Messaging And Timing
This part is the strategy behind your campaign and requires you to do some research. Here is where you plan what you’re going to say for each event, promotion, etc.—you can come up with a general message for now because you’ll eventually have variations of the message to deliver multiple times.
4. Start With The BIG Picture
This step is to remind you to always start with the big picture then narrow it down. Plan for the month first, and then break it down into the weeks, then by day, and then to the timing of when you’re delivering that day. Plan out the general message you want to deliver, and break it up or come up with variations on how to deliver it so you can repurpose your information and stay relevant to the audience as you stay in front of their face with your material. Consistency is key.
5. Content Building & Strategy
The content behind your social media campaign is extremely important to the success of your campaign. If you’re campaign and calendar are set up perfectly but you can’t get people to read or view your content, then it’s useless. Remember to use images that are attention grabbing and use the right words connect with your audience emotionally. People want value. It’s your job to give them that value. You have to know who your audience is so you can target them correct and again, always use graphics to capture their attention, use compelling copy write to maintain their focus.
This is just the tip of the iceberg when it comes to creating your social media campaign. If you’re just getting started, this quick guide will help you get organized and see what needs to happen and when. The depth and possibilities of your social media campaign will definitely expand as you grow and using this will help you stay relevant to your audience!
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We look forward to growing with you.