The Importance of Consistent Branding
One of the keys of successful branding is consistency. Consistency provides an idea for people to cling to when other things are always changing. In today’s world, the trends are new every day. What is hot right now may be cold in two days. Here are some companies that are great at keeping their branding consistent.
But what exactly is consistent branding? Consistent branding is when your marketing and messaging is in line with your brand identity and your brand guidelines. When you have consistent branding, you are ensuring that every item you create for marketing or social media reflects who you are as a company.
Some studies have shown that companies with consistent branding have increases in revenue by up to 20%. So, there you have it: keep it consistent!