What is Branding Recognition?
Branding recognition is when a customer or user can easily identify your company based on something simple like a logo or tag line. A great example is Nike and their famous logo. A simple swoosh displayed in any color immediately alerts you to the fact that the product is Nike. You want to have a logo that is easily recognized so that when someone sees it the remember it. When they remember it, they are more likely to use your company when they have that specific need.