The Best Marketing in 2018

Open Design, while growing and evolving, is still a very young company. We’re always figuring out ways to educate our clients and help them strategize and implement effective marketing solutions for their company.

We understand there are a vast array of tools and services that offer countless options when it comes to promoting your product or service. This can make it difficult to figure out the best way to market your company… Good thing you found this blog.

We’ve spent thousands of hours using various platforms, implementing strategies, going over designs, and so much more, but the most important thing we’ve learned is: regardless of whether you’re selling t-shirts with your eCommerce site or promoting events for a concert venue, the best way to market your product or service comes from knowing your audience.

This is a very simple concept.

We tell people all the time: The concepts are simple—the application is key.

I know what you’re thinking, “I know who my audience is…” but really though… do you?

Imagine this: You’re given a task of presenting a three-minute presentation on a topic of your choice, to five people of your choice, who do you choose? You’re not going to go ask five strangers, you’re going to pick people you know that will give you a few minutes of their attention. The reason for this is because you know them better, these are your friends or family, and it’s easier for you enroll their attention than to find a complete stranger and ask them to invest their time.

The same concept is applied when you’re promoting a product or service. The better you know your audience, the more you can cater your product or service towards them. For example, people wear shirts… if you knew what someone’s favorite color is, selling a green shirt to someone who loves the color green would be effortless.

People have affinities towards certain brands, materials, items, colors, etc. You just have to figure out how to bridge the emotional gap between your product or service and their true interests and the best way to figure this out is asking one simple question: What value does my specific individual client get from this single product or service?

This will give you a specific message to use when selling your product or service to an individual that fits their interests. Specificity is important. If you ask yourself this question for each product or service AND for each individual prospective client, you’ll end up with a library of effective messages and positions to best market, and ultimately sell, your product or service.

Once you have the specific message(s) you’re going to use, find out where your audience is spending their time. If you can go where your audience already is, then you can more easily give them the message they’re looking for. This can be social media platforms, discussions, forums, etc. The better you know your audience, the more you’ll know where they’re spending their time and what to show/give/tell them to get their attention.

Remember, the best way to market your company, product, or service in 2018, is to know who your audience is and always cater the product or service towards their desires.

To learn more about this and other opportunities, contact us at Scale@opndsn.com

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