Nowadays, everyone has a laptop or a mobile phone. People spend on average over 3+ hours online using a mobile device on various social media platforms (e.g. Facebook, Instagram) or browsing the internet through search engines (e.g. Google, Bing).
You should be advertising your company online.
Nowadays, everyone has a laptop or mobile phone. People spend on average over 3+ hours online using a mobile device on various social media platforms (e.g. Facebook, Instagram) or browsing the internet through search engines (e.g. Google, Bing).
In 2021, that number is expected to rise to over 4-hours with more people working from home.
If you are not advertising digitally, using the internet or social media as part of your marketing strategy, you could be putting yourself at a serious disadvantage against your competitors.
Social media or search engine advertising including Facebook Ads or Google Ads, is the most cost effective way for any company to share their message, products or services to their ideal customer.
Why?
Depending on your level of experience, it can cost as low as $1.00 for every 1,000 people reached on Facebook. With an ad budget of only $1,000 per month you could potentially reach up to 1,000,000 people per month. Of course, it can vary by industry but this helps put it into perspective.
Imagine if 1,000,000 people knew about your service or product…
How would your business or potential revenue change?
Major social media platforms and search engines have the ability to target your audience by age, gender, location and interests.
If your ideal customer is a mother between the age of 35 to 44, has two kids, married and just moved to Ashburn, Virginia. They can be targeted online. The internet gives you the opportunity to put yourself right in front of your ideal customer with an effective advertising strategy.
When it comes to TV, radio or print advertising it can become difficult to tie the results of your campaign to your new business, leads or revenue.
With most major platforms like Google and Facebook, you have the ability to track the actions a potential customer takes on your website. These actions could include a contact form submission request, phone call, purchase or website visit. This is done through a tracking code that is placed on your website and tied into your digital campaigns.
This allows any company to make better marketing decisions for growth.
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So, again, if you are not advertising your company online, you should definitely take advantage of all the opportunities it can bring in 2021!
At Open Design, we provide social media and targeting advertising through Facebook, Google, etc.
If you are interested in learning more about how we can help your company, send us a message here or click on the button below!
